Ing. Marcela Papalová, Ph.D.
Ing. Marcela Papalová, Ph.D. completed her external doctoral studies at the Technical University of Ostrava in the Economics and Management study program. Since 1992 she has been working at this university as an assistant professor in the Department of Management. Between 2012 and 2015, she was a member of research teams involved in modelling economic and financial processes as well as creating a strategic plan model aimed at optimizing the production process. She is a member of WACRA (World Association for Case Method Research & Application) and a member of the Czech Economic Society. In her professional life, she mainly focuses on strategic management, crisis communication and the management of small and medium-sized enterprises.