PhDr. Jan Závodný Pospíšil, Ph.D.

PhDr. Jan Závodný Pospíšil, Ph.D. received his PhD in Management and Economics at Tomáš Baťa University in Zlín with a thesis entitled Model of Rational Consumer Behavior under the Influence of Irrationality Factors (2012). He currently works at the Faculty of Management at the University of Economics in Prague and the Polytechnic University in Jihlava. His professional orientation is focused on marketing and management, marketing and social communication, media and consumer behavior. He is the author or co-author of professional publications and articles dealing with management, marketing, consumer behavior, public relations and media education.