Bachelor of Business Management (BBA)
The BBA Marketing specialization offers students a comprehensive overview of individual marketing tools and PR strategies. It focuses on creating a marketing plan, reaching the target group and then implementing it not only toward customers but also into the organization.
Benefits of Specialization
You will focus on effective communication in a marketing environment.
You can design and successfully implement a PR strategy.
You will learn about the issue of brand promotion.
You will learn to face the business market with a well-developed marketing plan.
You will learn about current trends in marketing.
You will learn the principles of effective advertising.
Detailed Course of
BBA Study lasts 9 – 12 months, is conducted in Czech and combines modern e-learning with interactive workshops, which are grouped into several teaching days.
The study is divided into 2 blocks and each block is further divided into individual modules.
The output for each block is seminar theses or case studies. For the first block the student will produce 2 theses, for the second block 3 theses or case studies, or another form defined within the syllabus of the specific module.
The studies conclude with the preparation of a thesis and its defense.
Beyond this, students have the possibility of individual consultations with lecturers, which can take place through the e-learning environment, virtual room, in person, by phone or by email. Lecturers are fully available to all students throughout their studies and students can contact them at any time with any query. Students also have access to supplementary materials, which are published by the lecturers as part of e-learning.
The e-learning portal guides students throughout their studies. Here you will find information about lectures, study materials, lecture schedules and all necessary information, which maximizes convenience and accessibility of information.
A successful graduate obtains the BBA title, which is written after his/her name. This gives BBA graduates an edge over others.
Conditions of Admissions
- Completed high school education with graduation.
- To study the BBA program, the applicant does not have to declare an internship.
- Submission of a duly completed application for study which is FREE of charge.
- Applicants are admitted to the study WITHOUT ADMISSION EXAMS or interviews.