Master of Science (MSc)
The MSc Marketing specialization will provide students with advanced knowledge in communicating with customers, running marketing campaigns, all in a variety of interfaces. The business and marketing environment is now expanding to the online environment, so it is necessary to learn the principles and tools of marketing communication with an orientation also in the field of digital marketing.
Benefits of Specialization
You can design an optimal marketing strategy.
You can use theoretical and practical knowledge of marketing.
You will be able to communicate your brand well to the public.
You will learn the basic elements of copywriting.
You will learn how all marketing tools work.
You will understand the issues of digital marketing.
Detailed Course of Specialization Studies
MSc studies last 1 year, are conducted in Czech and combine modern e-learning with interactive workshops, which are grouped into several teaching days.
The study is divided into 3 blocks and each block is further divided into individual modules.
The output for each block is seminar theses or case studies. For the first block the student prepares 3 theses, for the second block 2 theses and for the third block 1 seminar thesis or case study, or another form defined in the syllabus of the specific module.
The studies conclude with the preparation of a thesis and its defense.
The teaching is conducted by professional lecturers, who are selected experts on specific topics. Lecturers are fully available to all students throughout their studies and students can contact them at any time with any query.
Students have the possibility of individual consultations with lecturers, which can take place through the e-learning environment, virtual room, in person, by phone or by email.
The e-learning portal guides students throughout their studies. Here you will find information about lectures, study materials, lecture schedules and all necessary information, which maximizes convenience and accessibility of information.
A successful graduate obtains the MSc. title, which is written after their name. This gives MSc graduates an edge over others.
Conditions of Admissions
- Completion of at least a bachelor’s degree or a professional degree in a BSc program.
- Or experience in a managerial, management or leadership position together with secondary education along with a high school diploma. Download form.
- Applicants must submit a duly completed application form for the studies, the application being FREE of charge.
- Applicants are admitted to study WITHOUT ENTRANCE EXAMS or interviews.